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Corporate Strategies Case Study
Case Title:
Master Card in 2005
Publication Year : 2006
Authors: Joel Sarosh Thadamalla, Dr. A.V Vedpuriswar
Industry: Credit Card Industry
Region: USA
Case Code: COS0044A
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
MasterCard, the world’s second largest credit card association announced plans for its IPO by early 2006. It faced stiff competition from the market leader Visa and other rivals. The IPO was announced at a time when various lawsuits filed by its rivals and its merchants were ongoing. Also the US credit card industry was going through a wave of consolidation.
The case describes the industry structure of the credit cards, the present organisation structure of MasterCard and the proposed one after the IPO. The case also describes the competitive landscape of the industry and the critical factors affecting it. The core of the case is the proposed IPO of MasterCard which is looked upon by analysts as a move by MasterCard to regain its dominance, insulate itself against the lawsuits and evolve with a new organisation structure.
Pedagogical Objectives:
- To understand how card credit industry operates
- To understand survival strategies
- To understand brand management
- To debate issue related to corporate governance.
Keywords : MasterCard; Visa; Initial Public Offering (IPO); credit cards; Corporate Strategies Case Study; competition; industry structure; consolidation; financial institutions; restructuring; organisation structure; debit cards, corporate governance, electronic payment systems; credit card history; Discover
